Social Identity Theory Explained
Social Identity Theory (SIT), developed by social psychologists Henri Tajfel and John Turner in the 1970s and 1980s, is a framework for understanding how individuals derive a sense of identity and self-esteem from their group memberships. The theory addresses the psychological basis for intergroup discrimination and prejudice, explaining why and how people favor their own groups over others. Key Concepts of Social Identity Theory 1. Social Categorization : - Individuals categorize themselves and others into different groups based on various criteria such as ethnicity, nationality, religion, gender, etc. - This categorization helps simplify the social environment by creating distinct social categories (e.g., "us" vs. "them"). 2. Social Identification : - After categorizing themselves into a group, individuals adopt the identity of that group. This process involves adopting the group's norms, values, and behaviors. - Social identif...